Alums come together for NASCAR


During NASCAR’s Quaker State 400 at Atlanta Motor Speedway on July 10, 2022, three UT Martin communications graduates were on the track assisting with the media operations. Pictured in Victory Lane from left are Matt Crouch (’03), Ashley Shores (’18) and Natalie King Cheshire (’17).

Shores is currently the marketing manager at Atlanta Motor Speedway, a 1.5 mile track that hosts NASCAR race weekends each year. Cheshire is a public relations and social media specialist with Bergman Communications in Paducah, Kentucky, and comes to Atlanta to work with Shores on race weekends. Crouch is the manager of communications and marketing with Auburn University’s Harrison College of Pharmacy. He works as part of the media center staff on race weekends. This year’s race is set for July 9.

NASCAR at Atlanta Motor Speedway on Sunday, June 10, 2022 in Hampton, Georgia. (Photo by Anthony Hall)
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